Basically, a logo design is meant to be a graphical representation of your business. Although it is true that your business name is generally how people will identify your brand, the fact of the matter is that a logo provides a small and simple graphic that people will associate with your business name — and thus with your brand as well. In short — it is all interconnected.
For a photography business, your logo design is going to play an additional role of being a convenient graphic that you can use as a watermark. While you could possibly print the name of your business as a watermark, the truth is that this will generally interfere with the photographs that you take a lot more than just a simple and small graphic located in a corner of the picture.
Graphical representations are something that people can relate to on a different level than business names. Everyone remembers Nike’s ‘swoosh’ logo, and Coke’s distinctive writing. These graphical representations tend to stay in people’s minds a lot longer than regular names do — and so your logo design will be key to having people remember your photography business!
Now that you know exactly why a good logo design is necessary for your photography business, it is high time you went out there and started to design one. Let your creativity run wild. Seeing as you are a photographer, you should have no problem coming up with a simple motif that is unique enough to be used as the logo of your newfound brand!
